Park Your Cars Anywhere!

In a recent 2010 survey by PCG Digital marketing, an 80% of car dealers indicated that they will be shifting their marketing emphasis from traditional channels to effective online advertising, social media, SEM, SEO and content publishing. 

Your competition is not asleep and car dealers must have new tools to compete online. Automotive retailers need to be able to create quality online content that also has value, creates trust and enhances their brand. Car dealers are asking how social media relates to car sales and the CarPort App™ is a part of that answer.

Learning how to communicate online in a way that builds relationships, that increases brand loyalty and adds revenue is the new challenge for car dealers in 2010.

Merging Social Media, Blogging and Car Sales Tools

The premise behind the CarPort App™, created by PCG Digital Marketing, is a simple one: Give car dealers a tool that will allow their "live" car inventory to be tastefully published alongside their online marketing content, blogs, social media activities and educational articles. Provide a strategy that compliments their SEO and social media strategies and drive more leads into their sales department.

The CarPort App™ enables "live" selectable inventory to be added to all of your social media portals with listings that never go stale. Every visit to the page refreshes your inventory listing with the newest information in your inventory feed.

Here is a perfect example of how the CarPort App can work:

A dealer wants to get the jump on the new 2010 Nissan Altima and decides to write a blog post about the new car with photos, specs and options. The dealer was told correctly that blogs can create links and search visibility for SEO purposes.

The article on the 2010 Altima is both to educate potential customers but also to be found in the organic search results to generate traffic and leads. Previously, dealers were frustrated that such blog articles had low conversion rates or click through that resulted in actual leads.

Using the CarPort App™, car dealers can now add the 2010 Nissan Altima cars in stock to their blog page. When a reader clicks on any car thumbnail, they are taken to an optimized car detail page, with opportunities for further research, pricing and lead form quotes. The fact that cars are shown on the page, will increase click through and form submission rates for readers.

Best of all, the cars shown on the page will change every day based on your actual inventory.

Boundless Car Advertising

The CarPort App™ delivers unlimited publishing; use it on as many websites as you like. In addition to posting cars on your blogs and social media websites outside your primary dealer site, using the CarPort App™ has other advantages. It leverages your existing inventory in new ways without any significant work.

Dealers also have the added benefit of leveraged advertising on our National car sales website located at www.cardealersale.com. Dealers utilizing the CarPort App™ join a growing community of dealerships on PCG's Automotive Advertising Network (AAN); a new model to create more first party and secondary source leads.

Enhancing Your Online Presence

Imagine adding a tasteful tab on your Facebook fan page, with a full-color display of all of your new and used car specials.  Have you created a VOX and Ning Portal and don't know what to do next?  A simple plug-in, and every vehicle on your lot shows up.  No tricky coding, no spending hours of time updating your content.

Search engines like Google and Yahoo embrace the blogging platforms including Wordpress, TypePad, and Blogger.  They're an excellent way to increase your page ranking in search results when someone is searching for you, and to drive traffic right to your main website.